INFOGRAPHIC EXAMPLE HOW TO
INFOGRAPHIC EXAMPLE SOFTWARE

INFOGRAPHIC EXAMPLE HOW TO

They’ve taken a comprehensive look at crucial website performance metrics, and how to use them-creating a business cheat sheet that’s as actionable as it is attractive. Yottaa not only bucks this trend with their own design, but also provides guidance for other data-hungry marketers in the process. Many infographics suffer from a surplus of data, and a lack of real insight. Yottaa’s Performance Metrics 101 Infographic Whilst this type of content might never receive thousands of shares, you can rest-assured that every share it does get is super-relevant and super-engaged. Infographics are no different and this example from Monetate tackles a super-specific problem, aimed at a super-specific audience. Monetate’s Ecommerce InfographicĬontent marketing finds its value from effective targeting. It’s easy to produce, easy to digest, and a great example of simple infographics used effectively. It provides an at-a-glance reference of the optimum sizes for all manner of social media images. This beautifully simple design from Lunametrics doesn’t reinvent the wheel-it just streamlines the day-to-day activities of its audience. Lunametrics’ Social Media Cheat Sheet Infographic

They take an engaging look at tech-history, using persuasive stats and great graphics to both highlight a need for branded apps and position the company as a potential solution. Neolane (now Adobe Campaign) has created a killer case-study in contextual marketing, with their look at the evolution of the mobile app. BopDesign demonstrates the principle perfectly, taking an in-depth look at a single problem, and solving it as comprehensively as possible. Straightforward designs avoid one of content marketing’s biggest pitfalls: trying to tackle too many topics, and solve too many problems. BopDesign’s SMM Showdown InfographicĪwesome infographics are often awesomely simple. Helpful stats and advice are paired with a unique design flair, leaving a lasting impression of both infographic and business. Unbounce illustrates this concept perfectly, with a Soviet-style look at lead generation that packs more originality into its design than any other infographic I’ve seen. Stand-out content needs more than great advice and great design-it has to have personality. Infographics are dime a dozen, even within the B2B sector. It’s an example of an infographic being used to liven up a potentially dull topic-combining persuasive data, industry-relevant language, and beautifully simple graphics. Pitched at professionals considering an online business course, UNC’s infographic discusses the program’s benefits in terms that its audience will care about: costs, benefits, and ROI. Their design pairs valuable end-of-year marketing takeaways with a brand-consistent color scheme and graphics-capitalizing on holiday season virality to drive a ton of targeted traffic back to their site. Email Monks’ Holiday Marketing InfographicĮmail Monks’ visual guide to effective festive marketing proves that infographics can take advantage of seasonal trends. Its elegant design solves a complex problem with brevity, and promotes their business proposition in a subtle and unobtrusive way. In this example, Lander uses their serious design-savviness to tackle a complicated concept, creating stunning graphics to illustrate a step-by-step guide to A/B split-testing. There’s no escaping the fact that infographics have to look great, first and foremost. These 10 infographics showcase content marketing at its most visual, viral, and valuable and prove that infographics are one of the most powerful tools in any B2B marketer’s arsenal. Better yet, this type of content is pure viral marketing gold. Infographics engage an audience in microseconds, pairing helpful stats with serious eye-candy to deliver a super-targeted marketing message. There’s more to content marketing than copy alone.

INFOGRAPHIC EXAMPLE SOFTWARE

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Infographic example